The Podcast for Current & Future Leaders in the Mortgage Industry
Aug. 25, 2023

Video Visions & Digital Doorways: Amplifying Mortgage Business with Social Coach

Join as she welcomes , Head of Sales with , for a candid conversation about the evolving landscape of mortgage video content. Merging the best of both worlds, this episode offers a blend of in-depth insights and relatable takeaways for loan officers...

Join Rachael Tresch as she welcomes Ben Treadway, Head of Sales with Social Coach, for a candid conversation about the evolving landscape of mortgage video content. Merging the best of both worlds, this episode offers a blend of in-depth insights and relatable takeaways for loan officers to start implementing NOW!

At the heart of Social Coach's success are three key pillars:

-Efficient Automation: Streamlining processes to let loan officers shine and focus on building genuine relationships.
-Smart Compliance: Navigating the maze of regulations with ease, ensuring every content piece is up to par.
-Tailored Content Crafting: Ben emphasizes the art of creating content that resonates, balancing authenticity with market relevance.

And for those keen on refining their digital strategy, Ben shares actionable tips, drawing from his vast experience. Whether you're a long-time loan officer or someone keen on understanding the digital nuances of the mortgage world, this episode promises a blend of wisdom and practical advice.

Tune in for a comprehensive look at the world of mortgage content, enriched by Ben's expertise and Rachael's engaging style. Let's navigate the digital age of mortgages together!

Transcript

Rach: Hey everybody, it's me Rach from lending leadership. Today we are getting in deep with some social media tips and tricks, just great automation ideas with the Amazing Ben Treadway from social coach.

Ben Treadway: I'm great. It is a beautiful day, it's a beautiful week. I'm excited to be here, thanks for having me.

Rach: Thanks so much for taking some time because everything that you guys talk about at Social coach is like all the stuff that I geek out and nerd out over. You know, like automation, like I mentioned AI. Actually, you guys had put out an article I want to say back in March and I was following somebody from social coach and that was this whole article about how AI is going to be a game changer.

Ben Treadway: Yeah, AI is here to stay. It's not going anywhere. More and more companies are integrating with AI. We've seen massive support and success with companies using AI to help create content for social media.

Rach: I use it in conjunction with things like Canva, where things that used to take me hours and hours of time to come up with and then create a graphic within Photoshop or whatever I was using, now to have the templates and I still manipulate and create things that are very personal.

Ben TreadwayProfile Photo

Ben Treadway

Head of Sales

Social Media Guru, Sales Enthusiast and fan of mortgage marketing. I've spent the majority of my career working to help loan officers build their personal brands and excel in their business. I enjoy playing golf, spending time with family, and smoking amazing BBQ